About Me
I graduated from UCI in 2020 which is the pandemic outbreak. So I decided to stay close to my family and started my career in my country. I worked in two Chinese companies’ marketing departments for 2 years. During this period, I developed a great interest in public relations and advertising, but at the same time, I realized the importance of advanced study for my career development.
In 2021, I applied to the Public Relations and Advertising program at the University of Southern California. It was a tough year for me, as I worked to gain social experience while preparing for the GRE and application materials. However, all my efforts were not in vain that I successfully got an offer from USC!
Now I’m on my new journey and pursuing my goals with enthusiasm!
Current student of USC Annenberg, major in public relations and advertising.
Marketing director
Arranged specialists to release company-related posts on media platforms such as Xiaohongshu and TikTok to build brand image.
- Led the team to participate in various exhibitions, including the Outdoor Exhibition of Shanghai 2021 EXPO, in charge of the display of booths and products.
- Cultivated a group of excellent employees
- Improved leadership and communication skills.
New media specialist
- Increased brand awareness and established brand image by posting company-related posts and videos on social media platforms.
- Dealt with Baidu Promotion data analysis and adjustment.
- Launched several campaigns in 5 months, such as Thanksgiving Day, Happy Birthday My families, and Merry Christmas Campaign.
UCI provided me with unprecedented scale and diversity opportunities to meet amazing people in different disciplines. In UCI, I studied hard to build up my expertise and applied my knowledge on my internship. Luckily, these helped me discover my interest in producing creative contents and communication.
Content operation Assistant
- As a start-up Amazon e-commerce brand, it mainly sells electric skateboards and outdoor garden supplies
- Checked the daily background data, adjusted the operation according to the data
- Participated in photography, copy-writing and shipping information communication
- During my internship, the turnover reached 7 million dollars and ranked top 3 in many product categories