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Oatly Launches Innovative Oat-based Cheese to Balance a Healthy Lifestyle with a Gourmet Experience

MALMÖ, Sweden, March 23, 2024- Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the “Company”), the most well-known and most prominent oat drink brand, today announced the launch of its newest product, Oatly Oat Cheese. For decades, Oatly has committed to delivering delicious, nutritious, and non-dairy products with minimum environmental impacts for consumers. The launch of this innovative oat-based cheese not only provides consumers with a healthier alternative to traditional dairy cheese but also enriches consumers’ experience of exploring delicious food.

Since the pandemic, people have increasingly paid attention to the relationships between healthy diet and physical well-being. According to Statistia.com, about 50% of Americans actively seek healthier alternatives in their food choices, including 44% Gen Z, 51% Millennials, 51 % Gen X, and 58% Baby Boomers. However, there are still many people, about 45%, concerned about the taste of healthy products. Oatly Oat Cheese is designed to meet this demand in the cheese category. Crafted from high-quality gluten-free oats and natural ingredients with advanced techniques, Oatly Oat Cheese is lactose-free, glyphosate-free, and perfect for those seeking healthier food options without compromising taste or quality.

Oatly Oat Cheese is not just about health; it’s also about enriching dining experiences. According to DairyReporter, nearly 96% of Americans eat cheese, and 33% of them include cheese as part of their meals up to 21 meals a week. Hence, Oatly Oat Cheese is the perfect choice for health-conscious individuals who love to include cheese in their meals. With low-calorie and smooth taste, Oatly Oat Cheese offers them opportunities to explore healthier versions of recipes like hamburgers, meatball spaghetti, and vegan homemade pizzas, all with oat cheese.

“We understand that it’s challenging for many consumers to balance a healthy lifestyle with a gourmet experience, as most cheeses on the market are high in saturated fat and salt, ” said Leah Hoxie, SVP of Innovation, Oatly North America. “That’s why we crafted an oat-based cheese to satisfy our consumers’ desire for healthy and delicious food. And we’re excited to introduce our Oatly Oat Cheese, which is low-calorie, nutritious, and delicious, to the gourmet world.”

To ensure that Oatly Oat Cheese can achieve the optimal level of taste and flavor, Oatly combines the latest technology and innovative formulas in its production process. Eventually, Oatly produces a range of flavors that align with consumer tastes and preferences, such as plain cream, classic cheddar, and chili pepper gouda. Each flavor is carefully crafted to deliver a satisfying and enjoyable experience that can adapt to different tastes.

For more information about Oatly Oat Cheese and other oat-based products, visit https://www.oatly.com/en-us.

About Oatly:

We are the world’s original and largest oat drink company. For over 30 years, we have exclusively focused on developing expertise around oats: a global power crop with inherent properties suited for sustainability and human health. Our commitment to oats has resulted in core technical advancements that enabled us to unlock the breadth of the dairy portfolio, including alternatives to milks, ice cream, yogurt, cooking creams, spreads and on-the-go drinks. Headquartered in Malmö, Sweden, the Oatly brand is available in more than 20 countries globally.

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